Notes from my digital marketing and AI work, plus what I learn building things.
Search didn't disappear when AI assistants showed up — it just added a second audience, the AI reading the page before the person does.
The first landing page was fine. The second was better. The third finally felt like it belonged to someone.
Most content doesn't fail because it's badly written. It fails because it asks for attention before it's earned any.
A single sharp brief and the right prompts can move a campaign from idea to draft in an afternoon — here's what that process actually looks like.